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Sales Target Analysis, What Is It? – Facebook (FB) Example

A sales target analysis compares actual revenue to expected revenue. The expected revenue is the “target.” When performing a sales target analysis as part of your stock research, several different targets can be used. A sales target analysis provides a couple of key benefits to the investor. First, it allows …

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3 Real-Life Examples of a Bottom-up Market Sizing Approach

Dog walking service NYC Telemarketing Tomatoes on Demand Company potential revenue = $300K Total revenue = $720K Total revenue = $156MM Total gross revenue/yr = $150MM # of salespeople = 10 Revenue/city = $5.3MM Total gross revenue/day = $960K # of sales/salesperson = 240 # of tomatoes/household annually = 150 …

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Top Down Analysis – A Complete Examination Via Examples

Analysts and investors use a top-down analysis to determine the size of the market for a business’s products or services. Doing so helps them to understand a company’s potential for revenue. A top-down analysis starts with the biggest pool of potential customers. From there, it filters that pool down to …

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