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Conversion Funnel Analysis: From Unaware to Raving Fan

A conversion funnel analysis is part of an overall examination of the sales organization; it examines how efficiently a business turns leads into its best customers. There are a series of “levels” that a customer passes through on their way to becoming a raving fan. These levels can be pictured …

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Sales Target Analysis, What Is It? – Facebook (FB) Example

A sales target analysis compares actual revenue to expected revenue. The expected revenue is the “target.” When performing a sales target analysis as part of your stock research, several different targets can be used. A sales target analysis provides a couple of key benefits to the investor. First, it allows …

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Revenue Growth Analysis – Calculator for Facebook, Inc. (FB)

A revenue growth analysis is the examination of changes in total revenue. Further insights can be gained by looking at revenue growth by categories such as segments and geographic regions. Analyzing unit sales and price changes is also valuable. Understanding how and why revenue is changing helps with forecasting the …

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Effective R&D Management – 5 Real-Life Metrics Analyzed

Consistently developing new products and services that meet the needs of customers is a key strategy for growth. There are five metrics that can be used to gauge effective R&D management. These are R&D spending, R&D headcount, new products released, new product sales, and patent production. Though it is a …

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Top Down Analysis – A Complete Examination Via Examples

Analysts and investors use a top-down analysis to determine the size of the market for a business’s products or services. Doing so helps them to understand a company’s potential for revenue. A top-down analysis starts with the biggest pool of potential customers. From there, it filters that pool down to …

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